Utilization of Information Communication Technologies for Agricultural Marketing and Constraints among Youths in Oyo State, Nigeria

Obaniyi, Kayaode Samuel and Ogundele, Abisola Adeola and Akinboye, Oyelayo and Ikechukwu, Chike (2025) Utilization of Information Communication Technologies for Agricultural Marketing and Constraints among Youths in Oyo State, Nigeria. NIPES-Journal of Science and Technology, Research, 7 (1). pp. 837-842. ISSN eISSN-2682-5821| pISSN-2734-2352 © 202

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Abstract

This study investigated the utilization of Information Communication Technologies (ICTs) for agricultural marketing among Youths in Oyo State, Nigeria. It examined respondents' socio-economic characteristics, awareness, utilization, and perceptions of ICTs, sources of agricultural marketing information, and constraints to effective ICT usage. Using a simple random sampling technique, data were collected from 84 respondents through structuredquestionnaires and analyzed using descriptive and inferential statistics. The results revealed that most respondents (66.7%) were aged 40–49, predominantly male (58.3%), married (79.8%), and educated up to secondary level (73.8%). Over half (56%) earned annual incomes between ₦300,000–₦499,000, with marketing experience ranging from 10–12 years (57.1%). Mobile phones (94.1%) were the most utilized ICT tool, internet (23.8%) and social media (19%) were less frequently used. The study highlighted followed by radio (76.2%) and television (53.6%). However, moderate awareness (71.5%) and utilization (51.2%) levels of ICTs for agricultural marketing. Constraints included irregular power supply (95.2%), poor network service (92.9%),high data costs, and technical challenges. Chi-square and correlation analyses indicated significant relationships between ICT utilization and factors like education, produce type, buyers, age, household size, income, and perception. The study therefore recommends prioritizing rural electrification, reducing data costs, employing more extension agents, and promoting adult education to enhance ICT utilization for agricultural marketing.Keywords— Utilization, Agricultural Marketing, Youth Farmers, Technology Awareness, Market Access

Item Type:	Article
Uncontrolled Keywords:	Keywords— Utilization, Agricultural Marketing, Youth Farmers, Technology Awareness, Market Access
Subjects:	S Agriculture > S Agriculture (General)
Divisions:	Faculty of Medicine, Health and Life Sciences > School of Biological Sciences
Depositing User:	KAYODE OBANIYI
Date Deposited:	16 Feb 2026 09:14
Last Modified:	16 Feb 2026 09:14
URI:	https://eprints.lmu.edu.ng/id/eprint/5946

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