A dataset of customer loyalty and variation in perception of customers across demographic characteristics In healthcare sector of Nigeria

Borishade, Taiye and Worlu, R.E and Kehinde, O. B. and Ibidunni, Ayodotun Stephen and Ogunnaike, Olaleke Oluseye and Dirisu, Joy and Ogueyungbo, Opeyemi and Peter, F. (2018) A dataset of customer loyalty and variation in perception of customers across demographic characteristics In healthcare sector of Nigeria. Data in Brief, 20. ISSN 2352-3409

Text Dataset2018 DiB.pdf - Published Version Download (140kB)

Abstract

The data depicted on customer loyalty in the healthcare sector was concentrated on the variation in perception across demographic characteristics on the subject matter. The data focused on selected private hospitals adjudged to be the best four in Lagos State, Nigeria. In this data article, the variables for customer loyalty were categorized into (repeat purchase, brand insistence, switching restraint and customer satisfaction) for healthcare service sector in Nigeria. The data made used of the personal profile of the respondents as the independent variables to establish a link between the aims of the study and the demographic characteristics via the quantitative method. Data were gathered from 365 respondents through the use of structured questionnaire. The Kruskal Wallis Test was carried out to investigate and identify what accounted for the variation in the customers’ perception on the subject matter. The SPSS (22) was utilized to analysed the data. This dataset is presented openly for easy accessibility for a greater crritical examination

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Depositing User:	Mr DIGITAL CONTENT CREATOR LMU
Date Deposited:	19 Sep 2019 11:02
Last Modified:	19 Sep 2019 11:02
URI:	https://eprints.lmu.edu.ng/id/eprint/2282

Actions (login required)

View Item