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Ibidunni, Ayodotun Stephen and Olokundun, Maxwell and Ibidunni, O.M and Borishade, Taiye and Falola, Hezekiah Olubusayo and Salau, Odunayo Paul and Amaihian, A.B and Peter, F. (2018) Data on customer perceptions on the role of celebrity endorsement on brand preference. Data in Brief, 18. ISSN 2352-340

Ibidunni, Ayodotun Stephen and Ibidunni, O.M and Olokundun, Maxwell and Oke, O.A. and Ayeni, Banji and Falola, Hezekiah Olubusayo and Salau, Odunayo Paul and Borishade, Taiye (2018) EXAMINING THE MODERATING EFFECT OF ENTREPRENEURS’ DEMOGRAPHIC CHARACTERISTICS ON STRATEGIC DEMOGRAPHIC CHARACTERISTICS ON STRATEGIC ENTREPRENEURIAL ORIENTATIONS AND COMPETITIVENESS OF SMEs. Journal of Entrepreneurship Education, 21 (1).

Ibidunni, Ayodotun Stephen and Falola, Hezekiah Olubusayo and Ibidunni, O.M and Salau, Odunayo Paul and Peter, F. (2018) Workforce diversity among public healthcare workers in Nigeria: Implications on job satisfaction and organisational commitment. Data in Brief, 18. ISSN 2352-3409