Leveraging Mobile Technology to Optimize Market Information Dissemination and Improve Productivity Among Poultry Farmers

AWOTUNDE, Gbemisola Janet and ADEKUNLE, Olusegun Adetokunbo and OBANIYI, Kayode Samuel and KOLAWOLE, Ebenezer Ayorinde and DAUDU, Abdulrazaq Kamal and OLAJIDE, Olasunkanmi Peter Leveraging Mobile Technology to Optimize Market Information Dissemination and Improve Productivity Among Poultry Farmers. NIPES-Journal of Science and Technology Research, 7 (1). pp. 2300-2306. ISSN 2734-2352

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Abstract

Abstract— The increasing demand for effective communication tools in agriculture has made mobile technology crucial in enhancing poultry farmers' access to vital information and improving overall productivity. This study aimed to explore the use of mobile technology in optimizing information dissemination and increasing productivity among poultry farmers in Kwara State, Nigeria. Specifically, the study aimed to: (i) identify the mobile platforms and tools used by poultry farmers for information dissemination, (ii) assess their benefits on poultry farm productivity, (iii) examine the socioeconomic, production, institutional, and technological factors influencing mobile technology use in poultry farming, and (iv) identify the challenges faced by farmers in utilizing mobile technologies effectively. Asurvey design was employed, with a simple random sampling technique, and 130 poultry farmers participated. Data were analyzed using the Statistical Package for Social Sciences (SPSS). Results indicated that mobile phone technology is widely used in Kwara State and shows significant potential for economic impact. WhatsApp (92%) was the most commonly used platform for sharing poultry-related information. Most farmers viewed mobile phones as convenient, fast, and effective tools for communication. The analysis revealed that mobile technology improved management practices, disease control, and market access. Furthermore, factors such as age, education, and the high device cost significantly influenced mobile technology use in poultry farming at a level ≤ 0.05. The study concludes with recommendations for the design of mobile solutions aligned with the specific needs of poultry farmers to support the sustainable development of the poultry farming. Keywords— Mobile technology, information dissemination, poultry farmers, poultry farming

Item Type:	Article
Uncontrolled Keywords:	Keywords— Mobile technology, information dissemination, poultry farmers, poultry farming
Subjects:	S Agriculture > S Agriculture (General) S Agriculture > SF Animal culture T Technology > TD Environmental technology. Sanitary engineering
Divisions:	Faculty of Medicine, Health and Life Sciences > School of Biological Sciences
Depositing User:	KAYODE OBANIYI
Date Deposited:	16 Feb 2026 09:14
Last Modified:	16 Feb 2026 09:14
URI:	https://eprints.lmu.edu.ng/id/eprint/5956

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