CREATIVITY AND ORGANISATIONAL EFFICIENCY: EMPIRICAL EVIDENCE FROM PRIVATE ORGANISATIONS IN NIGERIA

Inegbedion, Henry and Inegbedion, Emmanuel and Obadiaru, Eseosa and Asaleye, Abiola and Adeyemi, Sarah and Eluyela, Damilola (2021) CREATIVITY AND ORGANISATIONAL EFFICIENCY: EMPIRICAL EVIDENCE FROM PRIVATE ORGANISATIONS IN NIGERIA. Creativity Studies, 14 (2). 461�487.

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Official URL: http://dx.doi.org/10.3846/cs.2021.12446

Abstract

Abstract. The study investigated creativity and organisational efficiency in Nigerian private organ- isations to ascertain the extent to which workforce creativity enhances organisational efficiency. The quantitative methodology was employed and the research design was a cross-sectional survey. Stratified sampling was employed in selecting respondents from ten multinational companies across the six geopolitical zones in Nigeria. Research data were elicited from the respondents with the help of a structured questionnaire. The question response format of items addressing the research ques- tions in the questionnaire were of the five-point Likert scale. The study used measurement items related to the extant literature for all the measures. Structural equation modeling was employed in data analysis with organisational efficiency serving as the latent variable while creativity constructs served as the measured variables. Results show that three out of the four constructs of creativity were significant predictors of creativity Thus, the competitive environment, social capital and technologi- cal factors influence creativity and that creativity predicts organisational efficiency.

Item Type: Article
Uncontrolled Keywords: competitive environment, creativity, organisational efficiency, social capital, techno- logical factors
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Depositing User: MR ESEOSA OBADIARU
Date Deposited: 22 Jan 2024 16:05
Last Modified: 22 Jan 2024 16:05
URI: https://eprints.lmu.edu.ng/id/eprint/5438

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