ENTREPRENEURSHIP AND SUSTAINABLE DEVELOPMENT OF AGRICULTURE AS A STRATEGY OF RURAL DEVELOPMENT IN RURAL AREA Obaniyi K.S. Aremu, C.O, Adedapo, O.A , Wale, A.J.. & Alade B.T.,

Obaniyi, K. S. and Aremu, C. O. and Adedapo, O and Wale, A.J. and Alade, b.t (2023) ENTREPRENEURSHIP AND SUSTAINABLE DEVELOPMENT OF AGRICULTURE AS A STRATEGY OF RURAL DEVELOPMENT IN RURAL AREA Obaniyi K.S. Aremu, C.O, Adedapo, O.A , Wale, A.J.. & Alade B.T.,. Covenant University Cu ICE 2023, Cannan land , Ota , Ogun State Nigeria,.

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Abstract

Rural area is the most vulnerable sector of the economy in terms of food insecurity , unemployment and poverty . However entrepreneurship has provided solution to some extent to the problem of rural area. Since agriculture is the main source of livelihood of the rural community, sustaining entrepreneurship is an emerging problem among the agricultural communities as they seek key answers to sustainable agricultural development in rural communities. This paper seeks to identify the challenges the farmers entrepreneurship faced and how they can be motivated to overcome them in Nigeria. The finding revealed major challenges to rural development to be: high illiteracy level , lack of human capacity development, lack of continuity of government programme, lack of unity and cooperative efforts and high level of corruption and crime . Therefore, this paper conclude that in order to ensure a sustainable entrepreneurship and rural development , there is a need to have effective human capital development , engagement of principle of continuity of successive government, a viable cooperative system in the rural area and engagement of corruption free leadership system. Therefore this paper recommend the China model of development of rural area. The Agricultural programs adopted in China's rural development include decentralization of agricultural production, green revolution, commodity-based production, and agricultural market liberalization. Keywords: Entrepreneurship, Sustainable , Rural ,Development, Agriculture,

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