Ethical dilemma at work: the viewpoint of bank marketers in Nigeria

Inegbedion, Henry E. and Inegbedion, Emmanuel Edo and Osifo, Samuel and Adeyemi, Olamide (2020) Ethical dilemma at work: the viewpoint of bank marketers in Nigeria. Journal of Financial Services Marketing, 26 (1). pp. 24-33.

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Abstract

The study sought to investigate the major factors that constitute ethical dilemmas for bank marketers in the workplace. The conclusive research design was adopted, and the population of the study consisted of part-time postgraduate students in the faculty of management sciences at the University of Benin who are bank marketers. Research data were analysed using structural equation modelling. Results indicate that sales target and deceptive marketing significantly influence the ethical dilemma faced by bank marketers in Nigeria. The results also showed that respondents’ perception is related to education but not related to sex, marital status and age.

Item Type:	Article
Uncontrolled Keywords:	Ethical dilemma · Ethical dilemma of bank marketers · Employee loyalty · Unrealistic sales target · Deceptive marketing · Sales target
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HG Finance
Divisions:	Faculty of Law, Arts and Social Sciences > School of Management
Depositing User:	Dr Henry Inegbedion
Date Deposited:	08 Jul 2021 15:36
Last Modified:	08 Jul 2021 15:36
URI:	https://eprints.lmu.edu.ng/id/eprint/3264

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