Factors that Influence Consumers’ Attitudes toward Internet Buying in Nigeria

Inegbedion, Henry E. and Obadiaru, Eseosa D. and Bello, Vincent D. (2016) Factors that Influence Consumers’ Attitudes toward Internet Buying in Nigeria. Journal of Internet Commerce. pp. 353-375.

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The study used previously validated measurement instrument to investigate, in a Nigerian context, the extent to which some specific factors like perceived security, perceived privacy, perceived integrity, constrained consumer’s product need, personality, perceived ease of use, perceived usability, perceived usefulness, and previous experience in Internet buying predict consumers’ attitude towards Internet buying in Nigeria. The survey research was adopted and the population of the study consisted of postgraduate management students form University of Benin, Benson Idahosa University, Ambrose Ali University, and Graduate MBA Students from the University of Benin. Data were analyzed using regression, t test and ANOVA. The research findings were: perceived privacy, constrained product need, consumers’ previous online experience and perceived usability exert strong predictive influence on consumers’ attitude towards internet buying in Nigeria. In view of the findings, a modified model that addresses the key factors influencing consumers’ attitude towards Internet buying in Nigeria is proposed.

Item Type: Article
Subjects: H Social Sciences > HE Transportation and Communications
H Social Sciences > HF Commerce
H Social Sciences > HG Finance
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Date Deposited: 30 Jun 2021 15:30
Last Modified: 30 Jun 2021 15:30
URI: https://eprints.lmu.edu.ng/id/eprint/3104

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