Data set on interactive service quality in highereducation marketing

Ogunnaike, Olaleke Oluseye and Ayeni, Banji and Olorunyomi, Bankole and Olokundun, Maxwell and Ayoade, Omisade and Borishade, Taiye (2018) Data set on interactive service quality in highereducation marketing. Data in Brief, 19. pp. 1403-1409. ISSN 2352-3409

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This paper provides data on the interactive quality of the educationalservices rendered in south west, Nigeria. Data were gathered based onconclusive research design. Stratified and convenience samplingtechniques were adopted. Responses were elicited from the alumni asregards to their perception towards the interactive quality; learning,group discussion, breadth, assignment, examination as well as socialrelationships. Interactive qualitycomponent of the Student Evaluationof Educational Quality (SEEQ) developed by previous scholars wasadapted. The research instrument was confirmed to have all thenecessary psychometric values considered appropriate for the study.Some descriptive statistical analyses were carried out to further clarifythe data and provide the necessary platform for further analyses.

Item Type: Article
Subjects: H Social Sciences > HF Commerce
Date Deposited: 24 Oct 2019 14:13
Last Modified: 24 Oct 2019 14:13

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