Publishing Newsletters and Associated Information Products in Organisations

IFIJEH, Goodluck and Idiegbeyan-ose, Jerome and IWU-JAMES, Juliana and SEGUN-ADENIRAN, Chidi (2015) Publishing Newsletters and Associated Information Products in Organisations. In: Issues and Themes in Publishing. Zeh Communications Ltd, pp. 180-201. ISBN 978-978-51662-7-9

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Abstract

Organisations are entities like institutions and associations that exist to achieve a particular purpose and collective goal. They do notexi~ in isolation. They are linked with relationships both within and outsid their environments. For internal and external relationships to thriv there is need for accurate and adequate communication. Therefore organizations are left with no choice than to publish informati channels that wiJ:.! enhance effective and efficient informatio dissemination, proauctivity and good public image. One of the mo important channels of information published by organisations newsletter. Newsletters are cost-effective media for communicating11i staff, building good relationships with customers, advertising ne products and gaining prospective markets. This chapter focused on types of organisations, the processes and importance ofpublishingnewslette in organisations. It also examined the publication of associat information products in organisations.

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