CULTURE-BASED ADAPTIVE WEB DESIGN: An Approach for Designing Culturally Customized Websites

Alao, O. D. and Adekunle, Y. and Ibikunle, F. and Shodiya, A. (2013) CULTURE-BASED ADAPTIVE WEB DESIGN: An Approach for Designing Culturally Customized Websites. International Journal of Scientific & Engineering Research, 4 (2). pp. 1-11. ISSN 2229-5518

Text CULTURE-BASED-ADAPTIVE-WEB-DESIGN.pdf Download (196kB)

Abstract

In order for a website to be locally accepted, the design of the website should accommodate local users’ cultural preferences or home culture. Also, websites, which is a form of marketing, must take place in the culture of the target audience or country. The aim of this paper therefore is to explore cultural issues that influence design of websites and to create a framework for cultural adaptation of websites. To achieve these ends, the research employs descriptive/interpretive studies of the literature and previous studies by academics and industrial institutions with regard to culture and web interface design. This paper introduces an approach for website cultural customization based on the core asset development of software product technique and aspect oriented programming. The main idea behind it is to develop websites, which is adapted to the user’s culture by producing different variants of webpage’s interface according to user’s cultural preference.The main contribution of this study is the identification of what characterizes usable websites with reference to cultural needs of the users, specific web features applicable to cultural dimensions that can enhance cultural understanding and will also help web designers to customize their websites to specific cultures. The research findings also contribute to the general field of software/web localization and personalization.

Actions (login required)

View Item